some thoughts
writing
There was a time when I used to write for various advertising magazines and blogs. Over time, I lost access to some of them. Here, you can find the ones I’ve managed to rescue.
I’ll share more of my thoughts over time.
some thoughts
Writing
There was a time when I used to write for various advertising magazines and blogs. Over time, I lost access to some of them. Here, you can find the ones I’ve managed to rescue.
I’ll share more of my thoughts over time.
Why Do We Give Away Strategy and Planning?
Throughout my years as an advertiser, I’ve come to understand the business in all its forms: FEEs, commissions, efficiency bonuses (rarely seen nowadays), and even more, I fail to comprehend why the most crucial part of our work is treated as an overhead or simply given away.
How Finance Turned Me into an Advertiser and Amplified My Creative Skills
When I was in university, everyone wanted to work in the creative department. Out of all the departments (not to undermine the importance of others), this is the one that always garners the sighs of students, although nowadays, there’s a growing aspiration to ‘start a business’ or become a freelancer.
The ‘Dislike’ of Advertising
There have been so many meetings where I’ve received a ‘hmm… I don’t know, honestly, I don’t like it’ or when you receive an email saying ‘everyone loved it, but there’s something we don’t like, how about…’
The Death of the Community Manager
The first new profession in the digital world is now on track to be the first one to go.
The year 2009 was filled with incredible things – “Twitterers,” jobs that made noise on Facebook, media buyers selling digital “awareness”… in short, change was on the horizon.
“Content” isn’t a new concept in Marketing
Content, content everywhere
Content is all the rage these days, but it’s something we’ve dealt with forever. In its broadest definition, it encompasses a vast spectrum, ranging from movies, TV shows, news, and more. This word is always around us.
Companies Aren’t Ready for Millennials, and Millennials Aren’t Ready for Companies.
Being a part of Generation X today means being aware that Generation Y is the culmination of many things we always wanted.