by Paul | Nov 24, 2023 | Advertising, RoastBrief
Originally posted here (Spanish) in 2017. I am one of those who believe that true ‘influencers’ are those ordinary people who are by your side every day: those who recommend, or not, a product to you. That close person you trust based on past experiences....
by Paul | Nov 24, 2023 | Advertising, RoastBrief |
Originally posted here (Spanish) in 2018. That’s right. Today more than ever, we live in a world where resources are channels for executing great ideas. Ideas of all kinds: content, awards, business ideas, in short, ideas. In 2010, I had the experience of...
by Paul | Nov 24, 2023 | Advertising, RoastBrief
Originally posted here (Spanish) in 2018. Throughout my years as an advertiser, I’ve come to understand the business in all its forms: FEEs, commissions, efficiency bonuses (rarely seen nowadays), and even more, I fail to comprehend why the most crucial part of...
by Paul | Nov 24, 2023 | Advertising, Business, RoastBrief
Originally posted here (Spanish) in 2017. When I was in university, everyone wanted to work in the creative department. Out of all the departments (not to undermine the importance of others), this is the one that always garners the sighs of students, although...
by Paul | Nov 24, 2023 | Advertising, RoastBrief
Originally posted here (Spanish) in 2017. There have been so many meetings where I’ve received a ‘hmm… I don’t know, honestly, I don’t like it’ or when you receive an email saying ‘everyone loved it, but there’s...
by Paul | Nov 24, 2023 | Advertising, RoastBrief
Originally posted here (Spanish) in 2018. The first new profession in the digital world is now on track to be the first one to go. The year 2009 was filled with incredible things – “Twitterers,” jobs that made noise on Facebook, media buyers selling...
