by Paul | May 12, 2026 | Advertising, Business |
No one wakes up in consideration. They wake up in context. We would like to believe people move through clear stages because that would make our work neater and our projections cleaner. But people do not live that way. They do not start their day inside a funnel...
by Paul | Feb 22, 2024 | Advertising, Books, Business |
Normally, when I finish a book, I feel a little sad. It could be a novel, an advertising or just a graphic novel, but the feeling it’s the same… until today. “How Brands Blow”, gave me a smile at the end and not just because it’s a funny reading, it was because the...
by Paul | Nov 24, 2023 | Business, RoastBrief
Originally posted here (Spanish) in 2017. With the release of its third season, ‘Los Caballeros de Cali,’ we realize that Narcos is here to stay and that its construction in the first two seasons did what everyone wants for their brand: evoke love in...
by Paul | Nov 24, 2023 | Advertising, Business, RoastBrief
Originally posted here (Spanish) in 2017. When I was in university, everyone wanted to work in the creative department. Out of all the departments (not to undermine the importance of others), this is the one that always garners the sighs of students, although...
by Paul | Nov 24, 2023 | Business, RoastBrief
Originally posted here (Spanish) in 2017. Being a part of Generation X today means being aware that Generation Y is the culmination of many things we always wanted. Having worked with them for quite a while now, and becoming younger every day, has helped me understand...
