Situation

In the symphony of Claro Centroamérica’s advertising crescendo, the need arose to bifurcate the team into two distinct yet harmonious sections—an ideation team and a production powerhouse. The latter emerged as a beacon of efficiency, responsiveness, and streamlined processes, giving birth to the visionary concept of establishing an in-house production company.

Insight
When we possess a winning formula, expanding its horizons is the natural evolution.

Idea
Erect a dedicated digital production department, a creative nucleus propelling the entire agency forward.

Solution
Translate the successful Claro Centroamérica model into a versatile blueprint adaptable to diverse retail accounts. Shift the focus beyond conventional banners or DCO production, embracing a holistic approach to digital production. Ignite a creative fervor within the craft, ensuring tasks never felt repetitive or mundane. Professionalize the endeavor with a fusion of technical prowess and human creativity, birthing a full-fledged production company.

Results
The narrative for brands like Little Caesars and Italika underwent a transformative shift towards entertainment-centric content. A foray into video content commenced, featuring influencers and informative segments for revered brands like Walmart.

The profitability quotient of the newly minted department quickly gained traction. Six months post my departure from the company, it metamorphosed into the craft division of Publicis Groupe—Le Pub. A testament to the enduring success of Pits, the production powerhouse.

Situation

In the symphony of Claro Centroamérica’s advertising crescendo, the need arose to bifurcate the team into two distinct yet harmonious sections—an ideation team and a production powerhouse. The latter emerged as a beacon of efficiency, responsiveness, and streamlined processes, giving birth to the visionary concept of establishing an in-house production company.

Insight
When we possess a winning formula, expanding its horizons is the natural evolution.

Idea
Erect a dedicated digital production department, a creative nucleus propelling the entire agency forward.

Solution
Translate the successful Claro Centroamérica model into a versatile blueprint adaptable to diverse retail accounts. Shift the focus beyond conventional banners or DCO production, embracing a holistic approach to digital production. Ignite a creative fervor within the craft, ensuring tasks never felt repetitive or mundane. Professionalize the endeavor with a fusion of technical prowess and human creativity, birthing a full-fledged production company.

Results
The narrative for brands like Little Caesars and Italika underwent a transformative shift towards entertainment-centric content. A foray into video content commenced, featuring influencers and informative segments for revered brands like Walmart.

The profitability quotient of the newly minted department quickly gained traction. Six months post my departure from the company, it metamorphosed into the craft division of Publicis Groupe—Le Pub. A testament to the enduring success of Pits, the production powerhouse.