The National Dish
of Honduras
year 2015
Situation
In Honduras, there are very important national heroes and symbols, but in the gastronomic area, nothing has been defined with which Supermercados La Colonia can identify to celebrate national holidays.
Approach
A strategy was created in which the responsibility for choosing Honduras’ representative dish would fall entirely on the people and not on the brand.
The campaign “SEARCHING FOR THE NATIONAL DISH OF HONDURAS” was launched, where followers had to nominate their favorite Honduran dish through an application. The most nominated dishes entered the voting phase, and in the end, the most voted dish was given the title of National Dish, setting a precedent in the category.
Results
• Media outlets provided free coverage of the initiative.”
• There was a 56% HIGHER ENGAGEMENT compared to the previous month.
• The original content was well-received, with an average of 567 likes per photo.
• A total of 1710 COMMENTS on all posts.
• Over 400 SHARES on our posts.
• More than 1800 PEOPLE nominated a dish, and a total of 5078 PEOPLE VOTED to choose the national dish of Honduras.
• LOCAL AND INTERNATIONAL MEDIA MADE REPURCHASES OF THE INITIATIVE.
The National Dish
of Honduras
year 2015
Situation
In Honduras, there are very important national heroes and symbols, but in the gastronomic area, nothing has been defined with which Supermercados La Colonia can identify to celebrate national holidays.
Approach
A strategy was created in which the responsibility for choosing Honduras’ representative dish would fall entirely on the people and not on the brand.
The campaign “SEARCHING FOR THE NATIONAL DISH OF HONDURAS” was launched, where followers had to nominate their favorite Honduran dish through an application. The most nominated dishes entered the voting phase, and in the end, the most voted dish was given the title of National Dish, setting a precedent in the category.
Results
• Media outlets provided free coverage of the initiative.”
• There was a 56% HIGHER ENGAGEMENT compared to the previous month.
• The original content was well-received, with an average of 567 likes per photo.
• A total of 1710 COMMENTS on all posts.
• Over 400 SHARES on our posts.
• More than 1800 PEOPLE nominated a dish, and a total of 5078 PEOPLE VOTED to choose the national dish of Honduras.
• LOCAL AND INTERNATIONAL MEDIA MADE REPURCHASES OF THE INITIATIVE.
board case – spanish-
board case – spanish-
