ModBeat
Paul Rodríguez
I am a punk. Yes, I’m a punk in the field of advertising. I’m the kind of punk who listens to jazz, ska, obviously punk rock, Latin music, and loves to read whatever falls into my hands. I know it’s strange to work on this side of capitalism, but it’s a dirty job, and someone has to do it… and I believe I’m one of the best to handle it.
Now, I’m starting in the world of comedy.
Since 1979
As one of the last sons of Generation X, life led me to ride the wave of changes:
In the 80s, the term ‘globalization’ entered the world lexicon—a decade where American culture clashed with our own.
By the mid-90s, while the world was immersed in the ‘grunge’ era, I embraced a punk lifestyle. The .com explosion reshaped the world in the late ’90s, coinciding with my first ownership of a computer.
Entering the new century, my life became increasingly digital, and advertising caught my attention while I made a living playing the trumpet.
In 2009, I surprised many by leaving traditional advertising to venture into the then-nascent field of Social Media. ‘There’s no future in that,’ they said.
Today, a world without internet connectivity is unimaginable. I strive to create, generate ideas, and contribute to problem-solving with a strategically creative perspective.
Campaigns & ideas
I’ve had the privilege of working on various projects alongside a talented group of individuals in the advertising industry. I’ve collaborated with seasoned professionals who brought a wealth of experience and also with those who entrusted me with their early professional years when I served as their Creative Director.
To all of them, thank you! We shared plenty of laughter along the way!
The Day I Become Famous
CETECO
The Plush Toys
Digitas Guatemala – Birth Amidst the Pandemic
Campaigns
& ideas
I’ve had the privilege of working on various projects alongside a talented group of individuals in the advertising industry. I’ve collaborated with seasoned professionals who brought a wealth of experience and also with those who entrusted me with their early professional years when I served as their Creative Director.
To all of them, thank you! We shared plenty of laughter along the way!
The Day I Become Famous
CETECO
The Plush Toys
Digitas Guatemala – Birth Amidst the Pandemic
brands I have worked with
The pleasure has been mine.
Thanks for letting me share a part of my life with each of these amazing clients, companies, brands, and pop culture.
brands I have worked with
The pleasure has been mine.
Thanks for letting me share a part of my life with each of these amazing clients, companies, brands, and pop culture.
A person is more than meets the eye
my life is not just ads
A person is more than meets the eye
my life is not just ads
I love listening more than talking
However, if you’re interested in learning about my work, my daily life, or perhaps how I believe the world will end, don’t hesitate to write.