some thoughts
writing
There was a time when I used to write for various advertising magazines and blogs. Over time, I lost access to some of them. Here, you can find the ones I’ve managed to rescue.
I’ll share more of my thoughts over time.
some thoughts
Writing
There was a time when I used to write for various advertising magazines and blogs. Over time, I lost access to some of them. Here, you can find the ones I’ve managed to rescue.
I’ll share more of my thoughts over time.
An Art Direction course? Free? Impossible!
Some days ago, I was playing with an app called NGL, or as I called it: the grandson of formspring.me.
Someone asked for my recommendation as a former Art Director for a course in that field, saying it would be better if it were online.
How Brands Blow “Me”
Normally, when I finish a book, I feel a little sad. It could be a novel, an advertising or just a graphic novel, but the feeling it’s the same… until today.
Narcos Can Teach You How to Build a Brand
With the release of its third season, ‘Los Caballeros de Cali,’ we realize that Narcos is here to stay and that its construction in the first two seasons did what everyone wants for their brand: evoke love in people. Yes. Love.
Do you have ‘Influencers’ in your Marketing Strategy?
I am one of those who believe that true ‘influencers’ are those ordinary people who are by your side every day: those who recommend, or not, a product to you. That close person you trust based on past experiences.
Idea Trumps Resources. Fear Kills Ideas.
That’s right. Today more than ever, we live in a world where resources are channels for executing great ideas. Ideas of all kinds: content, awards, business ideas, in short, ideas.
Why Do We Give Away Strategy and Planning?
Throughout my years as an advertiser, I’ve come to understand the business in all its forms: FEEs, commissions, efficiency bonuses (rarely seen nowadays), and even more, I fail to comprehend why the most crucial part of our work is treated as an overhead or simply given away.