We kicked off the campaign with a song. A song that exuded a positive and happy mood, conveying trust. We never explicitly mentioned that the brand was behind this tune.

After two weeks of the song, we extended our gratitude to the entire country with highly meaningful texts that thanked everyone and made us a part of the nation.

As a fun fact, the song became a requested part of the singer-songwriter’s repertoire by some radio stations.

We kicked off the campaign with a song. A song that exuded a positive and happy mood, conveying trust. We never explicitly mentioned that the brand was behind this tune.

After two weeks of the song, we extended our gratitude to the entire country with highly meaningful texts that thanked everyone and made us a part of the nation.

As a fun fact, the song became a requested part of the singer-songwriter’s repertoire by some radio stations.